The Case for Collaborative Consumption

http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html

This is a TED talk that identifies the new ways that we are consuming products. Rachel Botsman distinguishes the news ways people are collaborating.
Botsman explained:
"Technology is enabling trust between strangers. We now live in a global village...social networks and real time technology are taking us back: we're bartering trading, swapping sharing"


There is power in numbers and we are no longer passive consumers. The internet removing the middle man --> "Peer-to-peer revolution". Our habits are becoming more sustainable. Our actions are more about products we want than using money. And our incentives are changing: "Culture of me to culture of we" -Botsman 


This generation is changing the economy. Botsman gives four key points (Quoted from her presentation)
1) A renewed belief in the importance of community
2) Atorrent of peer-to-peer social networks and real-time technology
3) Pressing unresolved environmental concerns
4) A global recession that has fundamentally shocked consumer behaviours

We are sharing resources! For example, $8,000 is avg cost of car per year. But I use the Zipcar on campus and share in this resource. Botsman puts it best when she says, "I don't want stuff. I want the needs or experiences it fulfills".