During World War II there was serious rationing of goods nationwide; people donated scrap metal, created victory gardens and reduced the use of gas. At that time, demand for a variety of goods remained consistent while the amount of supply was greatly diminished due to the needs of the American army. These posters demonstrate another way to change people's consumption besides the price system. In this case, the public was inspired to demand less to be patriotic; it was their contribution to the war effort. By eating less meat or by using alternative materials for aluminum,there was enough for the army and people felt they were helping the nation. People respond better to positive persuasion rather than negativity or force. (But arguably, fear also is a significant inspiration) This campaign was successful because children, women and the elderly felt were a part of a bigger effort.
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